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Essentials Marketing Strategies

Name: Essentials Marketing Strategies
SKU: mkt_05_a01_bs_enus

SKU mkt_05_a01_bs_enus

Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs, and ultimately creates value for the organization.

Course Details:

This course describes how online and social media marketing is changing the face of marketing, the difference between strategic and tactical marketing, and the elements of the marketing mix. It also discusses the importance of having an effective distribution model and the things you should consider when selecting a distribution channel. Finally, it discusses how to conduct an internal analysis as part of the process of developing competitive marketing strategies.

This course contains 10 modules (Total Time: 3hrs):

The Basics of Marketing
1. Introduction to Marketing
  1. The Marketing Function in Organizations
  2. Objectives of Marketing
  3. Social Media & Online Marketing
  4. Target Marketing: Segmentation & Targeting
  5. Target Marketing: Positioning
  6. The Traditional Marketing Mix
  7. The Modern Marketing Mix
  8. Exercise
The People & Planning in Marketing
Product, Pricing, and Promotion in the Marketing Mix
Distribution and E-Marketing Ethics in the Marketing Mix
Competitive Marketing Strategies: Analyzing Your Organization
Designing Products to Fit the Channel
Increasing Competitiveness through Collaboration
Sales & Marketing: Two Sides of the Same Coin?
Using Web Analytics to Increase Sales
Trade Show Marketing: Planning Ahead

Digital Product Notice:

This is a Digital Product!
After course purchase, you'll receive your credentials via email to access the online Student Portal to view your course material.

Refund/Exchange Policy:

Our online courses are digital products that will be delivered via online access through our Student Portal.

Digital products are ineligible for refunds or exchanges.

Course ID Code:

ID: [mkt_05_a01_bs_enus] -to- [_pc_bi_spbi013]

*to be used for course registration*

Recommended Experience:

Beginner Level

This course is suitable for everyone, including students, professionals, and enthusiasts.

Flexible Schedule

Learn at your own pace!

Certificate of Completion

Earn a Professional Career Certification from the State University of New York.

Course
Overviews & Objectives

Install Anaconda Python on Windows & MacOS
Execute commands on the Python shell.
Perform basic math operations.
Execute arithmetic operations on variables.
Work with built-in functions.
Create & use complex data types (lists, tuples, sets, etc.)
Perform type conversions.
Create strings with various quotes.
How to perform basic math and logical operations in Python.
Create Python variables and see how you can assign and access values stored in these variables.
Use built-in functions in the core Python programming language to perform simple calculations and operations.
Explore strings in Python work, creating strings using single, double, and triple quotes depending on the use case.
Examine the use of complex data types, such as lists, tuples, sets, and dictionaries.
When you're finished with this course, you'll be able to execute simple Python commands on Jupyter notebooks.

Overview:

In Module #1, you'll learn the basics of Python and its philosophy, setting up Python, and writing a basic program with built-in data types, loops, and conditionals.

Objectives:

Setting Up
A Basic Program
Data Types
Sequence Types
Collection & Mapping Types in Python
Loops & Conditionals
Practice: Writing a Python Program

Overview:

Python is a lot more than a scripting language, and can be used to create OOP applications using classes, or using a functional paradigm.

This module covers some of the ways Python programs can execute. You'll learn about building your own custom functions and classes, and documentation and file handling.

Objectives:

Modules & Functions
Classes
Documenting Code
Files
Practice: Creating Classes

Course
Overviews & Objectives

Install Anaconda Python on Windows & MacOS
Execute commands on the Python shell.
Perform basic math operations.
Execute arithmetic operations on variables.
Work with built-in functions.
Create & use complex data types (lists, tuples, sets, etc.)
Perform type conversions.
Create strings with various quotes.
How to perform basic math and logical operations in Python.
Create Python variables and see how you can assign and access values stored in these variables.
Use built-in functions in the core Python programming language to perform simple calculations and operations.
Explore strings in Python work, creating strings using single, double, and triple quotes depending on the use case.
Examine the use of complex data types, such as lists, tuples, sets, and dictionaries.
When you're finished with this course, you'll be able to execute simple Python commands on Jupyter notebooks.

Overview:

In Module #1, you'll learn the basics of Python and its philosophy, setting up Python, and writing a basic program with built-in data types, loops, and conditionals.

Objectives:

Setting Up
A Basic Program
Data Types
Sequence Types
Collection & Mapping Types in Python
Loops & Conditionals
Practice: Writing a Python Program

Overview:

Python is a lot more than a scripting language, and can be used to create OOP applications using classes, or using a functional paradigm.

This module covers some of the ways Python programs can execute. You'll learn about building your own custom functions and classes, and documentation and file handling.

Objectives:

Modules & Functions
Classes
Documenting Code
Files
Practice: Creating Classes

Frequently Asked Questions

You will receive a username & password to access the Student Portal and view your course material.

Please allow 24-48 hours for your student registration and credentials to be assigned.
Upon course completion, you will be mailed a Professional Career Certification from the State University of New York.

Essentials Marketing Strategies

Course Details:

Digital Product Notice:

Refund/Exchange Policy: