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Strategic Brand Management

SKU [mkt_03_a01_bs_enus]

A Brand is arguably the most important asset an organization can possess. Effective brand management, however, has become increasingly complex. An ever-increasing consumer power, driven by social media and other web-based technologies, is providing consumers with a wealth of knowledge and ability to not only find the best deals but also to circumvent traditional branding strategies. This is having a major impact on brand effectiveness and brand staying power. As a result, achieving success in this type of environment is more difficult than ever. It requires an in-depth understanding of the external brand environment and how key stakeholders perceive brands. You'll need to know how to establish and maintain a competitive advantage by developing and promoting innovative brands that resonate with your target audiences and have a positive impact on your corporate reputation and most importantly; your bottom line.

Course Details:

This course explores how customers connect with brands and provides an overview of actions you can take to develop a customer-brand relationship. It also outlines methodologies to analyze customer-brand connections and to make a connection at an emotional level by using brand stories.

This course contains 4 chapters and 13 modules (Total Time: 4hrs, 8mins):

Building Lasting Customer-Brand Relationships
1. Brand Relationship Management
2. Analyzing Customer-Brand Connections
3. Making an Emotional Connection
Developing a Brand Internally
1. Internal Brand Development & Brand Success
2. Start with a Brand Vision
3. Perform an Internal Assessment of an Organization
4. Develop an Assess Internal Brand Development
Global Brand Management
1. Global Brands
2. Developing a Global Brand
3. Managing a Global Brand
Brand Management for Social Media & Wireless Technologies
1. Social Media & Brand Management
2. Developing a Social Media Strategy
3. Wireless Branding Techniques

Digital Product Notice:

This is a Digital Product!
After course purchase, you'll receive your credentials via email to access the online Student Portal to view your course material.

Refund/Exchange Policy:

Our online courses are digital products that will be delivered via online access through our Student Portal.

Digital products are ineligible for refunds or exchanges.

Course ID Code:

ID: [mkt_03_a01_bs_enus] -to- [mkt_03_a04_bs_enus]

*to be used for course registration*

Recommended Experience:

Beginner Level

This course is suitable for everyone, including students, professionals, and enthusiasts.

Flexible Schedule

Learn at your own pace!

Certificate of Completion

Earn a Professional Career Certification from the State University of New York.

Course
Overviews & Objectives

Install Anaconda Python on Windows & MacOS
Execute commands on the Python shell.
Perform basic math operations.
Execute arithmetic operations on variables.
Work with built-in functions.
Create & use complex data types (lists, tuples, sets, etc.)
Perform type conversions.
Create strings with various quotes.
How to perform basic math and logical operations in Python.
Create Python variables and see how you can assign and access values stored in these variables.
Use built-in functions in the core Python programming language to perform simple calculations and operations.
Explore strings in Python work, creating strings using single, double, and triple quotes depending on the use case.
Examine the use of complex data types, such as lists, tuples, sets, and dictionaries.
When you're finished with this course, you'll be able to execute simple Python commands on Jupyter notebooks.

Overview:

In Module #1, you'll learn the basics of Python and its philosophy, setting up Python, and writing a basic program with built-in data types, loops, and conditionals.

Objectives:

Setting Up
A Basic Program
Data Types
Sequence Types
Collection & Mapping Types in Python
Loops & Conditionals
Practice: Writing a Python Program

Overview:

Python is a lot more than a scripting language, and can be used to create OOP applications using classes, or using a functional paradigm.

This module covers some of the ways Python programs can execute. You'll learn about building your own custom functions and classes, and documentation and file handling.

Objectives:

Modules & Functions
Classes
Documenting Code
Files
Practice: Creating Classes

Course
Overviews & Objectives

Install Anaconda Python on Windows & MacOS
Execute commands on the Python shell.
Perform basic math operations.
Execute arithmetic operations on variables.
Work with built-in functions.
Create & use complex data types (lists, tuples, sets, etc.)
Perform type conversions.
Create strings with various quotes.
How to perform basic math and logical operations in Python.
Create Python variables and see how you can assign and access values stored in these variables.
Use built-in functions in the core Python programming language to perform simple calculations and operations.
Explore strings in Python work, creating strings using single, double, and triple quotes depending on the use case.
Examine the use of complex data types, such as lists, tuples, sets, and dictionaries.
When you're finished with this course, you'll be able to execute simple Python commands on Jupyter notebooks.

Overview:

In Module #1, you'll learn the basics of Python and its philosophy, setting up Python, and writing a basic program with built-in data types, loops, and conditionals.

Objectives:

Setting Up
A Basic Program
Data Types
Sequence Types
Collection & Mapping Types in Python
Loops & Conditionals
Practice: Writing a Python Program

Overview:

Python is a lot more than a scripting language, and can be used to create OOP applications using classes, or using a functional paradigm.

This module covers some of the ways Python programs can execute. You'll learn about building your own custom functions and classes, and documentation and file handling.

Objectives:

Modules & Functions
Classes
Documenting Code
Files
Practice: Creating Classes

Frequently Asked Questions

You will receive a username & password to access the Student Portal and view your course material.

Please allow 24-48 hours for your student registration and credentials to be assigned.
Upon course completion, you will be mailed a Professional Career Certification from the State University of New York.

Strategic Brand Management

Course Details:

Digital Product Notice:

Refund/Exchange Policy: